Team Huw Williams

Huw Williams


Huw Williams has over 20 years’ experience of strategy development at the leading edge of change and new business development in the telecoms, internet and e-commerce arenas. He has excellent presentational and influencing skills developed over many years of working at Board level.

Huw has been a Principal at SAMI Consulting since 2010, most recently delivering a scenario project for the EC Research and Innovation Directorate on R&I futures (including space) in various regions of the world. He has also recently delivered a scenario exercise on future skills needs for the North East Local Enterprise Partnership. Prior to that he worked on a a major project for the EU Health and Safety Agency (EU-OSHA) building scenarios for the future of work and the implications for Health and Safety.

He has also completed Horizon Scanning projects for Defra (in partnership with Natural England, Environment Agency, Food Standards Agency and Welsh Government), Dept for Transport and Scottish Water. He has conducted structured interviews on the future of Electric Vehicles for IET and run scenario planning workshops.

Before joining SAMI,  Huw provided e-commerce strategy consultancy to public sector bodies( eg local Councils, National Physical Laboratory), and not-for-profit organisations (European Society of Cardiologists), and telecoms strategy consultancy for companies such including AOL, Telewest, HP, Cisco, Intel, Viatel, Equinox Solutions

Prior to 2003, Huw worked in a range of strategy and business development roles at BT. These included running BT’s main website –; developing BT’s global internet strategy, including a major M&A investment; managing the business case for Video-on-Demand trials; and strategic competitor analysis.

Huw did his first degree in Mathematics at Queens’ College, Cambridge, and completed an MSc in Operational Research at Brunel University. He has published papers in the Journal of Operational Research and in the Journal of the IEE.