About Us

About Us

SAMI is:
Bespoke: We’re smaller and more flexible than the ‘big four’, so all the projects we run are bespoke to your needs. We don’t just pick a ready-made solution off-the-shelf and try to adapt it. Meanwhile, we have sufficient capacity and in-depth resources to fit any particular situation, which means you get the specific support you need.

Expert: Our team of Fellows, Principals and Associates are the best in their field, with expertise that covers many sectors and industries. There is bound to be someone in the SAMI team with the right experience, knowledge and contacts to match your project’s requirements – and such effectiveness really is value for money.

Trustworthy: SAMI was set up as St Andrews Management Institute in 1989; it was incorporated in 1999 and is wholly owned by its staff. Our tools and methodologies are tried, tested and proven, as evidenced by over 200 projects we’ve already delivered in 21 countries, covering the private, public and voluntary sectors. (Our Clients)


SAMI’s core team of futures experts are experienced consultants, used to working at Board level and with the empathy and understanding to really get to grips with your issues. Our wide network of Associates means that we can assemble teams specifically to meet clients’ needs, bringing sector knowledge to the table as necessary.  (Our Team)

From this pool of tried-and-tested experts we handpick the team that is a perfect match for your project:

  • Fellows: Responsible for the success of SAMI projects. They have all been senior managers in large organisations so they understand the real issues you are facing. Some are from FTSE100 companies while others gained their experience in the public or voluntary sectors, or working with start-ups
  • Principals: Recognised experts in their field, whether as futurists, planners, strategists or change management experts
  • Associates: Network of experts who have been selected to work with us for their in-depth experience of a given sector or role